Visitors to the site can adopt their very own pet Monster, give it a name and design its color scheme. Each Monster has a lively personality that develops the more it is played with. Monster owners can nuture their pet by solving daily puzzle games to earn Rox, the in-game currency. Rox can be used to buy weird and wonderful things in the virtual shop to keep Monsters healthy and happy. Monster owners can make new friends and connect with existing friends through a wide variety of safe social networking features such as Monster blogs, Newsfeeds, pinboards and buddy lists.