The Adegga idea is to take the complexity out of wine and allow people to discover wines based on other people's choice. Adegga lets you build a personalized watch list so that you can keep track of what people on your list are choosing and tasting. You can add friends, wine bloggers, producers and just about anyone else. You can also add wine producers and wine shops to your personalized watch list so that you keep track of when a producer releases a new wine or a wine shop makes a promotion. Adegga also helps you organize your wines. You can keep track of wines you taste, make a wish list or organize your home cellar.