Bryanboy is the pen name of Bryan Grey-Yambao, a Filipino fashion blogger. A former web developer, he started blogging at age 17 from his parents' Manila home. His eponymous blog, which attracts 5,000 visitors per day, won the 2007 Philippine Blog Award for Best Fashion & Lifestyle Blog. The New York Post named him one of the nine hottest internet celebrities, and news.com.au has called him "one of Fashion 2.0's biggest superstars" and a "phenom in the fashion blogosphere". His blog, called "hysterically camp" by the Sydney Morning Herald, is known for its "witty and often bitchy commentary."