Peoplefund.it is an online crowdfunding platform in the UK that operates in an 'All or Nothing' method for individuals or groups to raise funds for creative projects. Peoplefund.it operates on the "all or nothing" way of funding. Projects upload their information including a project description, list of rewards and a short video. They choose a target and if they reach it before their time runs out then the money is transferred to them. The most important aspect of the projects are the rewards they offer as these will attract supporters to each project.