Crowdtap is a crowdsourced marketing platform. CrowdTap lets companies tap into a crowd to improve their product and the way they market it. Users who belong to the CrowdTap community can also benefit by participating in the process. The user connects through Facebook and provides information through polls about the brands they like and their personal interests. The user is given brand specific opportunities to view that might interest them based on their poll results. Each time the user participates in CrowdTap, they can earn status, rewards In the form of gift cards and donations that can be put towards a charity.